Established in 1998, and located since 2000 in Les Cours Mont-Royal on Peel street, in the heart of downtown Montreal, Pure salon is recognized as one of the best hairstyling and hair colour destinations in North America.
Awarded numerous trophies by the most prestigious Canadian and international hairstyling competitions, Pure salon is founded on a sound business philosophy from its three co-founders: Frederico Pacitto, co-owner of 40 hair salons, his daughter Anna Pacitto, co-owner of nine salons, and Master Hairstylist Daniel Benoît, recognized for his talent in advanced training.
Together, this trio of visionary entrepreneurs brings a wealth of creative ideas to life and gives this salon a dynamic vibe with the Pure touch.