Salon Pure Academy

Davines Academy Education

Established in 1998, and located since 2000 in Les Cours Mont-Royal on Peel street, in the heart of downtown Montreal, Pure salon is recognized as one of the best hairstyling and hair colour destinations in North America.

Awarded numerous trophies by the most prestigious Canadian and international hairstyling competitions, Pure salon is founded on a sound business philosophy from its three co-founders: Frederico Pacitto, co-owner of 40 hair salons, his daughter Anna Pacitto, co-owner of nine salons, and Master Hairstylist Daniel Benoît, recognized for his talent in advanced training.

Together, this trio of visionary entrepreneurs brings a wealth of creative ideas to life and gives this salon a dynamic vibe with the Pure touch.

Salon Pure Educators

Salon Pure Courses

Cut my Color and Color my Cut

Together with a Salon Pure team member, Anna presents 4 cuts and 4 color techniques (2 longer cuts and 2 shorter cuts) from her latest collection inspired by the Salon Pure team and the Davines World.


Fashion Cuts and Up Hair

  • This course will explore long hairstyling techniques that are innovative and modern, and ideal for red carpet events, prom, wedding, or any special occasion.
  • Students will learn how to transform the looks and offer variations to their clientele.


Success to Blonding with Roch Lemay

  • This one-day session will breakdown the science behind products for a better understanding of the color performance.
  • You will explore in-depth color situations for the perfect blonde by gaining a better understanding to the ‘’WHY’’ behind it all.


Color Mentoring with Roch Lemay

  • Elevate and adapt your color expertise for today’s new clientele
  • Explore today’s in-salon hair coloring business
  • Gain a better understanding of the science behind color and the products you use in the salon everyday
  • Develop your unique color signature business to retain client loyalty


Bootcamp 1.0 with Daniel Benoit & Isabelle Lachance

  • This Bootcamp is 100% haircuts. These 3 days will change your perspective.
  • The goal of this class is to give you a method of working and a higher level of knowledge in the beautiful world of haircuts. We will give you all the tools you need to create any haircut you want.
  • You will be challenged to evolve your techniques by revisiting the basics of the cut and increasing your comprehensions of cutting theory.


Advanced Cutting Workshop with Daniel Benoit

  • Attendees will be presented fashion-forward haircuts in a demonstration to introduce advanced haircutting skills.
  • Attendees will follow a step-by-step process with hands-on coaching on a mannequin head to ensure full comprehension.

Join our journey

We are an ethical, professional company building relationships and business through education and experiences. We invite you to {BE} Inspired-Inspire-join our journey.

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