Rica - Metro

Responsible Beauty

Rica is an Italian cosmetic company that has been operating in the Haircare sector for over 20 years, present in more than 60 countries around the world. We always produce using all those natural resources of the highest quality that the Mediterranean offers, in a sustainable and cruelty-free way.

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RESPONSIBLE BEAUTY IS THE INSPIRATION BEHIND ALL OUR PROJECTS

Every day, we take care of people, products and the planet. We manage our business responsibly, trying to improve the lives of people who every day choose our products, around the world.

We believe that Beauty is not just about how something or someone looks from the outside. Beauty exists at every level and in every shape. The beauty of nature, plants, sources of ingredients; a starting point and value to guarantee.

We believe that beauty is a good to be shared. Hence we strive for inspiring and training our customers in order to integrate the responsible beauty and well-being in their different cultures.
We believe in the strength of a cross-cultural message based on customer needs.

"We live immersed in the Mediterranean and this is why every day we let ourselves be inspired by these places in everything we do. Ingredients and traditions contained in every single Rica product."

- Rica is Mediterranean Beauty

What's New

Curated Must Haves

OPUNTIA MASK TREATMENT

Mask treatment with Opuntia oil, vegetable extracts, ferment filtrates and proteins derived from Kale, Carrots and Lemon. Treatment delivers immediate and progressive results.

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CHROMOPLUS COLOR

The first hair permanent color 100% vegan, dermatologically tested and up to 94% naturally derived ingredients.

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NEWDAY BLEACHING SYSTEM

BLEACH AND SHINE. Newday is the new bleaching system developed by Rica and created to enhance the ability and creativity of every hair colorist all over the world.

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Ethic with Passion

Our products are free of:

Sodium Lauryl Sulphate (SLS)
Sodium Laureth Sulphate (SLES)
Parabens
Sulfates
Artificial dyes
Mineral oils, etc.

Instead, we prefer natural ingredients such as:

Volcanic Water
Opuntia Oil
Red Sicilian Orange
Caper
Wheat protein
Grape Extract
Rosemary
Pistachio Oil
Sage

Cruelty-Free

Rica commitment is to spread the concept of Responsible Beauty, a mission that has become a true philosophy for us. In this way we make each production phase sustainable, implementing a careful and daily control on raw materials, selected exclusively from natural and organic products, without any animal test.