Wholesale Beauty Supply Distribution · Since 1971
Canada's trusted wholesale beauty supply distributor
For over 50 years, salons, barbershops, and spas across Canada have partnered with Metro Beauty Supply for salon-exclusive professional brands, reliable distribution, and education that grows their business.
Become a PartnerMore than a beauty supply wholesaler
Most wholesale beauty supply distributors simply move boxes. We're a family-owned, third-generation partner to the professionals we serve. From our 100,000 sq ft distribution centre in the Greater Toronto Area, we supply licensed salons and barbershops with premium, salon-exclusive brands — and back every order with hands-on education and dedicated consulting.
Why salons choose Metro as their wholesale distributor
100,000 sq ft distribution centre
Our Woodbridge, Ontario warehouse stocks deep inventory across 17+ salon-exclusive brands, so partner salons never wait weeks for re-orders.
Fast, reliable fulfilment
Centrally located in the Greater Toronto Area, we ship across Ontario and Canada with the speed independent salons and barbershops depend on.
Salon-exclusive eco-luxury brands
Davines, Rica, Eufora, Sachajuan and more — premium professional brands you won't find in big-box retail or grey-market channels.
Education that grows your business
70+ hands-on courses a year at Metro Academy — technical, business, and retail training included with your partnership.
Authorized, authentic supply
As an authorized Canadian distributor, every product is genuine, properly stored, and backed by full manufacturer support.
Dedicated account support
A real consultant who knows your salon — not a call centre. Personalised guidance on assortment, merchandising, and growth.
Distributing across Ontario & Canada
Our Woodbridge distribution centre puts us within reach of the country's largest concentration of salons. Whether you're in downtown Toronto or shipping coast to coast, our logistics keep your shelves stocked with the professional products your clients ask for by name.
Becoming a wholesale partner
Apply to partner
Tell us about your salon, barbershop, or spa. There's no cost and no minimum order to get started.
Meet your consultant
We build a tailored brand assortment and wholesale pricing plan around your clientele and goals.
Order & grow
Stock premium brands, book education, and lean on our distribution network to scale your retail revenue.
The Wholesale Guide
Your guide to the Metro wholesale experience
More than where you buy product — this is how a real wholesale relationship with Metro works, from opening your account to growing your salon with us year after year.
What working with Metro actually looks like
Partnering with Metro isn't a transactional supplier account — it's an ongoing relationship. From your first conversation, a dedicated consultant learns your salon: your clientele, your service menu, the brands you already love, and where you want to grow. That understanding shapes everything that follows, from the assortment we recommend to the education we invite you to. You get a partner who picks up the phone and knows your name, not a portal and a call queue.
How the wholesale relationship begins
It starts with a simple application — no cost, no minimum order. Once your account is open, your consultant helps you build a starting assortment matched to your services and price point. We handle the details: authorized, authentic product, proper storage, and pricing that protects your retail margins. Your first order is the beginning of a working relationship, not a one-off purchase.
Growing your business alongside Metro
As your salon evolves, so does the support. Slow-moving shelf? We rework the assortment. New service line? We match you with the right professional brand and the education to launch it confidently. Metro Academy runs 70+ hands-on courses a year — technical, retail, and business training — so your team keeps sharpening their craft. The deeper the relationship, the more we can do together.
Why salons stay with Metro for decades
Many of the salons we serve have been partners for generations — because a wholesale relationship built on trust compounds over time. You get dependable stock from our 100,000 sq ft GTA distribution centre, salon-exclusive brands you won't find in big-box retail, and a family-owned partner that has backed Canadian beauty professionals since 1971. That's what a real wholesale relationship looks like.
What is wholesale beauty supply distribution?
Wholesale beauty supply distribution is how professional, salon-exclusive products move from manufacturers to the licensed salons, barbershops, and spas that use and retail them. A distributor buys authorized inventory in volume, warehouses it, and supplies businesses at wholesale (trade) pricing — so professionals can offer premium brands to their clients without dealing with dozens of individual manufacturers.
What does a salon need to buy wholesale?
Most authorized distributors require proof that you're a licensed professional or registered business — a cosmetology or barbering licence, a business number, or a salon/spa establishment. With Metro there's no cost to apply and no minimum order to open an account, so new and established businesses can both get started.
Wholesale beauty supply FAQ
Is there a minimum order to buy wholesale from Metro?
No. There's no cost to apply and no minimum order to open a wholesale account with Metro Beauty Supply.
Do I need a licence to open a wholesale account?
Wholesale pricing is reserved for licensed beauty professionals and registered salon, barbershop, or spa businesses. Our team will confirm what's needed when you apply.
Which brands can I access as a wholesale partner?
Metro distributes salon-exclusive, eco-luxury professional brands including Davines, Rica, Eufora, Sachajuan and more — genuine product from an authorized Canadian distributor.
Where does Metro ship?
We ship across Ontario and Canada from our 100,000 sq ft distribution centre in Woodbridge, Ontario, in the Greater Toronto Area.
Ready to work with a wholesale distributor that invests in your growth?
No cost to apply. No minimum order. Just premium brands, dependable distribution, and a partner that's been supporting Canadian beauty professionals since 1971.