Responsible Beauty
Rica is an Italian cosmetic company that has been operating in the Haircare sector for over 20 years, present in more than 60 countries around the world. We always produce using all those natural resources of the highest quality that the Mediterranean offers, in a sustainable and cruelty-free way.
RESPONSIBLE BEAUTY
Every day, Rica takes care of people, products, and the planet. We manage our business responsibly, trying to improve the lives of people who every day choose our products around the world.
Rica views beauty is not just about how something or someone looks from the outside. Beauty exists at every level and in every shape. The beauty of nature, plants, and sources of ingredients; a starting point and value to guarantee.
We believe that beauty is a good to be shared. Hence we strive for inspiring and training our customers in order to integrate the responsible beauty and well-being in their different cultures.
We believe in the strength of a cross-cultural message based on customer needs.
“We live immersed in the Mediterranean and this is why every day we let ourselves be inspired by these places in everything we do. Ingredients and traditions contained in every single Rica product.”
– Rica is Mediterranean Beauty
Rica Italy Product Lines
Hair Care
Naturica
Linea Moisturizing Defense Created to bring extraordinary nourishment and hydration to normal to dry hair. It hydrates, disciplines and brightens dry, dull hair, leaving it soft, silky and looking healthy and shiny.
Naturica Blonde
he new way to enhance the sensuality and beauty of blond hair, both natural and bleached. Created to gently cleanse, deeply repair the hair making the blond revived, bright and long-lasting.
NaturicaCurl
NaturicaCurl is the line that offers detergents based on highly biodegradable plant-based surfactants that respect the hair shaft and the texture of curly hair. Sicilian active ingredients with a hydrating, repairing and anti-frizz action that bring softness, hydration and restructuring to the hair, helping to reduce knots and split ends, improving combability and curl definition.
Naturica Sun
A line of products dedicated to the summer season, to protect scalp and hair from aggressive agents such as sun, salt, wind, limescale and UV rays, formulated with up to 99.5% ingredients of natural origin.
Opuntia Oil
Exclusive range of hair treatments based on Opuntia oil. In fact, this unique and precious oil gives hair that much sought-after shine along with protection, softness and combability. Ideal for nourishing hair and eliminating frizz.
Opuntia Oil for Men
The products in this line are dedicated to the care and wellbeing of beard and hair. Their naturally derived formula treats, nourishes and strengthens skin and hair while protecting against pollutants and oxidative stress.
Hair Colour
Chromoplus
hromoplus Colorica, is the first 100% vegan, cruelty free and dermatologically tested for intense, brilliant and long-lasting colors permanent hair coloring. It is not just a simple coloring but a true color experience with 94% naturally sourced ingredients to pay homage to the riches of our earth.
Colordem
Acid pH, ammonia-free demi-permanent coloring with prickly pear extract and Aloe Vera for superior hydration and enhanced skin and hair protection. Acid PH for a color service that respects the physiology of the hair. Ammonia-free for a less aggressive color service. Long-lasting dyes for rich, vibrant colors beyond 8 weeks. Dyes of extreme purity so as to reduce color fading over time.
Cromearth
Range of natural pigmented masks with acid pH and 100% natural Mediterranean pigments, ideal for renewing and reviving the highlights of all hair types. The range consists of 7 pigmented masks + 1 neutral + 2 shampoos, to intensify, tone, correct and re-pigment hair highlights.
NewDay
Newday is Rica’s new bleaching system created to enhance the skills and creativity of all colorists around the world. These are products formulated with specially chosen raw materials to meet all the needs of the hair during bleaching, without damaging it or being invasive on the skin.
Out Of Sight
emporary concealer spray for regrowth of white and colored hair. Thanks to its contained micropigments, it adapts perfectly to the color of one’s hair, ensuring immediate and uniform coverage of regrowth.
Hair Treatments
Gorepair
he special formula of the Combined Anti-age Capillary Restructuring System repairs and protects hair by modifying and slowing down the accelerated ageing process we subject it to. Repairs the hair’s internal structure. Strengthens the hair. Improves its combability. Protects against UV rays and pollution. Increases shine.
Volcanic Elixir
Volcanic Elixir is the professional treatments line against the signs of ageing, impurities and toxins to make hair healthier, shiny with a mirror effect and more vibrant in colour. New in: Hydro Film and Hydro Mistto create a whole new smoothing, moisturising, and illuminating treatment to give a real mirror effect on your hair.
Volcanic Elixir
Sistema lamellare per una rinnovata bellezza dei capelli. Per esaltare la naturale bellezza, lucentezza e morbidezza dei capelli.
Lifestyle
Home Fragrance
ith this range, Rica wants to be a producer of engaging experiences, rather than products, in which people spontaneously want to participate. Thus a series of lifestyle products are born to enter the homes of its customers and accompany them in the different emotional experiences of daily life.
Scented Candle
With this range, Rica wants to be a producer of engaging experiences, rather than products, in which people spontaneously want to participate. Thus a series of lifestyle products are born to enter the homes of its customers and accompany them in the different emotional experiences of daily life.
Rica Styling
Rica Styling
ica Styling products are based on the exclusive Rica Line Complex that deeply moisturises and protects hair from frizz, humidity, heat styling, pollution and UV rays.
