Stop competing with drugstores.
Start partnering with the best.
Join 1,000+ Canadian salons, spas and barbershops who've switched to Metro Beauty for exclusive eco-luxury brands, world-class education, and a partner who actually invests in your success.
Sound familiar?
Your clients are buying YOUR products on Amazon
You spend time recommending products in the chair. Then they buy them online for less. Your retail revenue disappears. Your expertise gets commoditised.
Your distributor sells to everyone — including the competition
They supply your salon AND the drugstore down the street. There's no exclusivity, no loyalty, no partnership — just invoices and a catalogue.
You're stuck figuring out business growth alone
No education, no consulting, no marketing support. Just a delivery truck and a price list. You're on your own — and it shows in the numbers.
It doesn't have to be this way.
Everything your salon needs to thrive
Metro isn't a supplier. It's a growth partner.
Brands your clients can't buy at Shoppers
We carry 17 curated brands — not 170. Davines from Parma, Rica from the Mediterranean, Sachajuan from Stockholm, Eufora from California. Every brand was chosen for performance, sustainability, and one non-negotiable requirement: they're never sold direct to consumers. Your clients can only get them through you.
When you carry Metro brands, your retail shelf becomes a destination — not a competition with Amazon.
A 10,000 sq ft academy — and it's yours to use
Metro Academy offers 70+ courses annually — from Sandra Galvao's Davines colour masterclasses to Morgan Roy's precision cutting system to Steve Gomez's Financial Fitness for salon owners. Full-day, hands-on intensives with live models and world-class educators. In Toronto and Ottawa.
Courses designed for Metro partners
A real person who knows your business
Not a call centre. Not a chatbot. A dedicated Metro rep who visits your salon, knows your team by name, helps you build your brand mix, trains your staff on new products, and picks up the phone when you call. This is what a partnership actually looks like.
"From my sales rep to the education team, every single one of them treats you like one of their own."— Shereen, The Collectie Salon
100,000 sq ft of 'it's always in stock'
Our Woodbridge warehouse ships coast to coast across Canada. Orders placed by 2pm ship same day. No backorders, no 'we'll get back to you,' no excuses. When your retail shelf runs low, your Metro rep knows before you do.
200+ years of combined industry experience — on your side
Pricing strategy. Menu development. Retail optimisation. Marketing support. Team retention. Our consulting team has seen every challenge a salon can face — and helped hundreds of owners through them. Your growth is our business model.
Not all distributors are created equal
| Typical Distributor | Metro Beauty | |
|---|---|---|
| Brands | 150+ brands — mass-market to premium, including retail lines your clients can buy elsewhere | 17 curated eco-luxury brands — salon-exclusive, never sold direct to consumers |
| Education | Occasional webinars, lunch-and-learns from brand reps | 70+ annual courses at a 10,000 sq ft academy for partners |
| Your rep | A territory number on a call centre list | A dedicated rep who visits your salon and knows your team by name |
| Distribution | Third-party shipping, backorders, "we'll check on that" | 100,000 sq ft warehouse, same-day shipping, coast-to-coast |
| Consulting | None — just a catalogue and an invoice | Pricing strategy, retail optimisation, menu development, marketing support |
| Philosophy | Sell to everyone, maximise volume | Partner with professionals, invest in their success |
| Heritage | Corporate subsidiary or PE-backed | Family-owned since 1971. Three generations. |
Your partner's infrastructure
See where Metro's commitment to excellence comes to life
State-of-the-art classrooms for hands-on learning
150-seat runway theatre for live demonstrations
16 professional wash stations — all tools provided
100,000 sq ft distribution centre — same-day shipping across Canada
Don't take our word for it
"Working with Metro has truly been an incredible experience — they are like a second family to us. The education they provide has genuinely inspired and motivated our entire staff."
"What really sets Metro apart is their commitment to education. It's about business growth, client retention, and staying ahead of industry trends."
"Every single one of them treats you like one of their own and only wants the best for us to succeed and become more successful."
Preview your education access
Hands-on courses available to Metro partners
Metro Academy hosts 70+ courses annually across 8 categories in Toronto and Ottawa, with partner rates on every session.
Questions salon owners ask before applying
Ready to transform your salon?
Join 1,000+ Canadian beauty professionals who chose a different kind of distributor. The application takes 3 minutes and there's zero commitment until you're ready.
Or email customerservice@metrobeauty.ca — we respond within 24 hours
Apply
3 minutes, upload your licence
Get approved
Reviewed in 1–2 business days
Start growing
Access brands, education, and your dedicated rep
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Complete your application in under 3 minutes. No cost. No minimum orders.
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