Our Story
Built on passion. Grown with purpose.
Founded in 1971 by Luigi Miraglia — a hairstylist turned distributor — Metro Beauty Supply has grown from one man's vision into one of Canada's most respected professional beauty partners.
Where It Began
From a salon chair in Italy to a warehouse in Woodbridge
In 1971, Luigi Miraglia — a passionate Italian hairstylist who had immigrated to Canada — saw something the beauty industry was missing. Salons needed more than a supplier who dropped off boxes. They needed a partner who understood the craft, who had stood behind the chair, who knew that the right products and the right education could transform a business.
So Luigi started Metro Beauty Supply. Not in a boardroom, but from the values he brought from Italy: quality over quantity, relationships over transactions, family over everything. He didn't just sell products — he built partnerships with salon owners who shared his vision for excellence.
The second generation — carrying the torch
When Frank Miraglia took the reins from his father, he didn't just inherit a business — he inherited a promise. The promise that Metro would always put salon professionals first. Under his leadership, Metro grew from a local supplier into one of Canada's most respected beauty distributors.
The brand portfolio expanded to include the finest names in professional beauty — Davines from Parma, Rica from the Mediterranean, Sachajuan from Stockholm. The 100,000 sq ft warehouse was built. Relationships were forged with brand founders in Italy, Sweden, and America. But Luigi's most important lesson was never lost: in this business, people come first.
The next chapter — Metro Academy
What began as a commitment to education has grown into something extraordinary. Metro Academy is now a 10,000 sq ft world-class learning destination where beauty professionals come not just to learn techniques, but to rediscover their passion for the craft.
Today, the Academy offers 70+ courses annually, bringing master educators from across the globe to teach in Toronto and Ottawa. But ask anyone who's attended a course, and they'll tell you the same thing: it doesn't feel like a classroom. It feels like coming home.
Rooted in Italian craftsmanship
Metro's story is inseparable from Italy. Luigi brought Italian passion for beauty to Canada. Over the decades, Metro built partnerships with Italy's finest brand houses — Davines in Parma, Rica in the Mediterranean, Depot in Milan, Evagarden in Florence. And the philosophy that drives every decision at Metro — that beauty is a craft, not a commodity — comes straight from the Italian tradition of artisanship.
We don't just distribute products from Italy. We bring the Italian philosophy of beauty to Canadian salons — the belief that every detail matters, every client deserves excellence, and every stylist deserves a partner who cares as much as they do.
Years of Excellence
Partner Salons Across Canada
Curated Premium Brands
Annual Education Courses
sq ft Distribution Centre
sq ft Academy Facility
What We Believe
Our values
People over transactions
We don't have customers. We have partners. Every salon we work with gets a dedicated rep who knows their business, visits their location, and picks up the phone when they call.
Education is everything
Products are only as good as the hands that use them. That's why we invest more in education than any distributor in Canada — 70+ courses, world-class educators, and a facility built for learning.
Only brands we believe in
We carry 17 brands. Not 170. Every brand in our portfolio was chosen because we believe in their quality, their ethics, and their commitment to the professional. We'll never sell you something we wouldn't use ourselves.
Beauty should be sustainable
From Davines' B Corp certification to Rica's natural formulations, the brands we carry share our belief that beauty and responsibility belong together. We're committed to a more sustainable industry.
Where the magic happens
Our Woodbridge, Ontario headquarters — home to a 100,000 sq ft distribution centre and 10,000 sq ft education academy.
State-of-the-art classrooms
150-seat runway theatre
16 professional wash stations
What We Offer
Four pillars of partnership
Exclusive Premium Brands
We partner with the world's most respected beauty brands — from Davines in Italy to Sachajuan in Sweden. Every product we distribute is chosen for its quality, sustainability, and performance behind the chair.
Explore Our Brands →World-Class Education
Metro Academy isn't a classroom — it's a destination. Our 10,000 sq ft facility hosts 70+ courses annually with master educators from around the world. Courses designed for Metro partners.
View Courses →Business Consulting
With 200+ years of combined industry experience, our team provides hands-on business consulting — pricing strategy, menu development, marketing support, and retail optimisation. Your success is our success.
Become a Partner →
Reliable Distribution
Our 100,000 sq ft warehouse in Woodbridge ensures your orders ship fast and arrive complete. Coast-to-coast delivery across Canada, with a logistics team that treats every order like it's their own.
Contact Us →Testimonials
Real voices, real partners
"Working with Metro has truly been an incredible experience — they are like a second family to us. The education they provide has genuinely inspired and motivated our entire staff."
Kari-Anne
Indaba Hair Studio
"What really sets Metro apart is their commitment to education. It's about business growth, client retention, and staying ahead of industry trends."
Fiorella
Salon Fiorella
"You walk through the doors and you're instantly met with smiles and hugs. Every single one of them treats you like one of their own."
Shereen
The Collectie Salon
Our Journey
More than 50 years of passion
Luigi Miraglia founds Metro Beauty Supply in Woodbridge, Ontario
Davines founded in Parma, Italy (future flagship partner)
Metro expands distribution across Ontario, builds first warehouse
Partnership with Rica Italy established. Brand portfolio grows to include premium Italian and Scandinavian brands
Metro Academy opens its 10,000 sq ft education facility
Davines achieves B Corp certification. Metro deepens commitment to sustainable beauty
Metro Academy expands its education programme to 70+ annual courses in Toronto and Ottawa
Metro reaches 1,000+ partner salons across Canada
Metro Beauty Academy hosts its most ambitious education calendar yet — 73 courses across 8 categories
The journey continues. New brands, new courses, new ways to help beauty professionals succeed.
Become part of the Metro family
Whether you're a salon owner, stylist, barber, or spa professional — we'd love to welcome you.