The promise of being an independent family owned distributor has remained true for 50 years.

The intent has always been and remains to be loyal and innovative to the professional salon. Through the years, business climates have changed and in our story we have endured the need to be reconceived.

With a curated brand repertoire and an elevated approach to partnering with our valued guests. We have created a future that designs the landscape for all creative professionals. Our sense of appeal is for the particular who want to stand out and provide a global vision with strong messages.

The use of design and creating spaces that fulfill the vision of our guests. Ultimately it is about connecting to the brand “you” and crafting business models that since the beginning of time have endured.

Creating a classic requires commitment, evolving through time and, adapting to change. It is always in good taste that we put forward our vision and mission open to ideas that shape our business missing elements of different cultures and generations.

Our family storied house of beauty and wellbeing is in its 3rd generation and, now more than ever there is irresistible charm in what we present. The celebration of empowering our partners with effective educational resources, allows us to hone in on our passion for the industry.

We invite you to {Be} Inspired, to inspire us and join our journey.