Beauty + Sustainability

In our home, we believe the fibre that connects to the fabric of BEAUTY and DESIGN, ultimately leads to innovation and connection, empowering sustainable relationships that create change.

The davines brand

Founded in Parma, Italy, in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons and, in 1996, founded [ comfort zone ] skin care for premiere spas. Our skin care lines were further expanded in 2018 when the Skin Regimen brand was born. Davines is now a B Corp and has an international presence in more than 90 countries with a multicultural staff.

"By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live and work, and of the things they love."

– Davide Bollati, Chairman

Davines

Retail Product Line

Circle Chronicles

The Circle Chronicles are perfectly designed to fit any situation, from sharing experiences from a distance but also for moments of connection with others who are living the same adventure.

Essential Haircare

Essential Haircare is a range of products for daily haircare with antioxidant and protective properties. It consists of nine families with simple and descriptive names that come from the abbreviation of their function.

Heart of Glass

Heart of Glass is our new blonde haircare line. Taking inspiration from the music industry, confident women, and the beauty of self-expression, Heart of Glass performs expertly in the salon or at home for clients looking to care for their blonde strands in the best way possible.

More Inside

‘More inside’ is a range of specific yet versatile products that can be used on their own or mixed and layered together. They are formulated to enhance styling and finishing performance. Each product provides hydration to hair, ensuring a long-lasting effect. The result is defined, bouncy hair without any product residue.

OI

OI is a product range dedicated to absolute beauty for all types of hair and skin. Striving to create balance between sensoriality, products with multiple benefits and effectiveness, the assortment has immediate cosmetic effect from first use, respecting both mankind and the environment.

SU

SU is a range of products with moisturizing and antioxidant properties to protect hair and skin from the damage of free radicals caused by exposure to the sun, sea and environmental factors.

Colour Lines

The Century of Light

The Century of Light is Davines’ new premium bleaching system, formulated to respect and protect hair during any lightening technique, offering a comfortable and delicate service to the final client.

Finest Pigments

Finest Pigments is an ammonia-free direct coloring system formulated with natural pigments and ingredients of a natural origin. The formulas are used directly on hair, with no need for activators.

Mask Bleach

Innovative formula with a strong conditioning and protective effect on the hair, it allows a controlled and gradual bleaching. The low volatility formula makes product use extremely comfortable.

Mask with Vibrachrom

Mask with Vibrachrom™ is Davines’ innovative coloring system introducing technology new to the world of hair color that allows superior, uniform color penetration in to the hair’s structure, offers extra shine, high conditioning effect and outstanding duration of the color.

The Present Time

Davines research laboratories have designed an innovative demi-permanent alkaline color that’s ammonia-free, low-commitment, delicate on scalp* and offers up to 70% white coverage with tested longevity, reflective shine, and dimensional color results.

View

Ammonia-free, acidic color line for demi-permanent applications and toning, offering extraordinary shine and fullness to the hair. It’s formulated with respect to the environment, with 88% to 93% of natural origin ingredients and from 95% to 99% biodegradable ones.

Treatments Lines

Natural Tech

Naturaltech is a range of products and treatments specifically formulated to prevent and resolve the most common skin and hair conditions, helping them regain the balance to restore their natural healthy state. The formulas have been created in synergy with the ritual of massage.

Naturaltech Tailoring

Born at Davines’ Scientific Garden, an open-air laboratory in Parma, Italy, Naturaltech Tailoring will revolutionize your existing treatment service offerings. Elevate your clients’ salon experience with a personalized approach, tailored specifically to their hair needs and desires. With 24 possible combinations, our Herbal Hair Infusion Service is customizable for each client in your chair.

Male Product Line

Pasta & Love

Inspired by the modern Italians' love for quality of life and attention to detail, Pasta & Love, our line of men’s grooming products, helps to create a beautifully simple, yet pampering, routine.

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FAQs

Quick answers to our most common questions.

Who can purchase this brand through Metro Beauty Supply?

This brand is available exclusively to licensed professionals and registered beauty businesses. Metro Beauty Supply is a B2B-only distributor, meaning retail customers cannot purchase directly.

How do I become an approved professional to access this brand?

Simply complete our professional verification form or book a quick consultation with our team. Once approved, you’ll receive access to wholesale pricing, education, and brand support.

Do you offer education or training for this brand?

Yes! We offer ongoing education, workshops, and advanced classes for professionals looking to deepen their skills with this brand. Training availability varies by season.

How do I place my first order for this brand?

Once your professional account is verified, a brand specialist will guide you through product selection, recommended starter options, and ordering details tailored to your business needs.

Can Metro Beauty Supply help me choose the right products from this brand?

Absolutely. Our dedicated brand specialists provide personalized recommendations based on your salon, spa, or barbershop’s services, clientele, and goals—ensuring you get the right products for long-term success.

Need more information?

Have questions or want to learn more? We’re here to help—get in touch today!

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