Co-owner of Pure Salon since its founding, Daniel Benoît has an impressive career in professional hairdressing that spans more than 35 years. Educated ‘on the go’ from the very beginning by renowned coaches in the world of hairstyling competitions, Daniel is now one of the most sought-after mentors in Canada. Strongly inspired by the style of British hairdressers, Daniel makes it a point to attend master classes in London every year, so that he can then share newly acquired skills with the entire Pure team. For him, hairdressing is constantly evolving.

Daniel Benoît is part of the prestigious artistic team of Davines North America.