After Business and Communication studies at University of Bari, takes up a carreer of hairdresser, attending one of the best schools of southern Italy, the Nouvelle Estetique Academie. At the end of the course, Semmy decides to move to Milano, where he starts to work for Aldo Coppola’s agency. He takes part of photo shoots and fashion shows (Byblos, Frankie Morello, etc.). Here Semmy meets Antonio Musumeci and becomes his assistant for different projects. After his experience in the fashion system, Semmy joins Rica and today he is part of Rica artistic and education team.