Establishing a Winning Salon Culture
Building a successful salon starts with creating a culture of excellence. Establishing a Winning Salon Culture is a two-day course designed to help salon owners cultivate a thriving, high-performing work environment.
Taught by Steve Gomez, he recognized as one of the top experts on business systems in the beauty and wellness industry, Steve has delivered over 900 salon and spa trainings and seminars to over 400,000 people from all over the globe. Steve has written business training books and manuals on marketing, business planning, sales growth, and inventory management for Milady, the premier source of innovation education resources in Cosmetology. His articles have been published in six different countries. He has served annually as judge of the North American Hairstyling Awards (NAHA) Salon MBA category.
Steve will teach you how to align your salon’s operations with its core values, motivate your team, and elevate your business to the industry’s top tier through leadership strategies, team development techniques, and actionable metrics.
Course Details
Key Highlights:
- Traits of Salons in the Top 5%
- Discover the attributes that set top-performing salons apart.
- Craft Core Values for Your Salon’s Identity
- Define the principles that shape your salon’s vision and culture.
- Tips for Aligning with Day-to-Day Operations
- Learn how to integrate your values into daily practices seamlessly.
- How to Motivate Staff
- Master techniques to inspire and empower your team.
- Work-Life Balance
- Gain insights into creating balance for both yourself and your team.
Register Today
Course Details at a Glance
- Educator: Steve Gomez
- Dates: July 27h – 28th, 2025
- Time: 9:00 AM – 5:30 PM
- Location: Metro Beauty Supply
- Fee: $895 + Tax
Why Attend?
This course is perfect for salon owners committed to elevating their business by creating a workplace where team members feel valued, motivated, and aligned with a shared vision. Join Establishing a Winning Salon Culture to build the foundation for lasting success!
Steve’s experience as a spa and salon business coach and trainer spans over thirty years. With a background in marketing, communications, and business operations, Steve is personally responsible for providing hundreds of salon and spa professionals and corporations with guidance that has made a significant impact in their business. Through his business trainings and systems, Steve’s clients have been able to increase sales, streamline operations, expand profits, and develop key leadership skills.
Recognized as one of the top experts on business systems in the beauty and wellness industry, Steve has delivered over 900 salon and spa trainings and seminars to over 400,000 people from all over the globe. Steve has written business training books and manuals on marketing, business planning, sales growth, and inventory management for Milady, the premier source of innovation education resources in Cosmetology. His articles have been published in six different countries. He has served annually as judge of the North American Hairstyling Awards (NAHA) Salon MBA category.
In 2016, Steve launched Stephen Gomez Business Coaching to further his passion for supporting beauty professionals who want to reach their maximum potential in their business and personal lives. His training for salons and spas enhances financial and operational functionality while strengthening the business’s culture through leadership development.
Steve has also worked as a subject matter expert, content developer, and writer for beauty companies such as Milady, Sola Salon Suites, L’anza Healing Haircare, DMK International, and the Professional Beauty Association (PBA).
He has published two new eBooks, Financial Fitness: Systems to Increase Profitability in Your Salon or Spa and Interdependent Leadership: Creating a Salon Culture of Inclusive Growth and is working on his third book, The Service Cycle: Important Touchpoints That Drive Long Term Client Retention & Profit!
Steve also serves as an advisor to The Sensory Safe Salon & Spa, a non-profit that develops curriculum that teaches industry professionals to notice the signs of someone on the spectrum of autism and how to serve them with dignity and respect.
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